ALPHA INDUSTRIES
OPERATION RE:SUPPLY

Alpha Industries Operation RE:SUPPLY brings authentic military vintage and deadstock goods into a curates collection. Using Alpha Industries expertise derived from decades as a lead military contractor, Operation Re:Supply consists of a curate, handpicked selection of pre-owned vintage and deadstock military surplus apparel and accessories. Operation Re:Supply created a space where old and new come together, featuring upcycled collaborations with established and emerging artists and designers.

For the program's inaugural collection we designed a bespoke set comprised exclusively of vintage upcycled military-issue garments and gear, embodying the purpose of the collection. The design direction found in the social assets and email designs intentionally leverages the aesthetic of Kodak Tri-X film strips, the type of film that was issued to military photographers starting around the mid 1950s.

ROLE
VISUAL IDENTITY DESIGN
CONCEPT DEVELOPMENT
PRODUCTION DIRECTION
ART DIRECTION

PLATFORMS
ALPHAINDUSTRIES.COM
PAID + ORGANIC INSTAGRAM
PAID + ORGANIC FACEBOOK
EMAIL
SMS

LAUNCH CAMPAIGN

EMAIL BLAST

ORGANIC STORIES