David Yurman is an iconic American luxury jewelry house known for sculptural design, refined craftsmanship, and its signature cable motif. In collaboration with the brand, this project brought the Sculpted Collection to life through a series of photo-real 3D animations inspired by Evan Yurman’s passion for architecture and bas-relief sculpture.

Built specifically for paid social, the campaign focused on retargeting and conversion, targeting high-consideration David Yurman customers. We used refined motion and hyper-detailed visuals to showcase the collection’s sculptural forms, materials, and craftsmanship—turning product beauty into an immersive, performance-driven story.

Each spot spot was released in both 15 and 6 second durations and optimized for each of David Yurman’s organic and paid social channels.