THUMA

Thuma, the sustainable luxury furniture brand that focuses on the bedroom, was looking to develop a series of performance social animations that would be the brand’s first venture into the world of animation.

The series of animations focus on Thuma’s hero product, The Bed. In total, there were six unique animations in pairs of two focusing on three RTBs we codenamed “Form & Function”, “Modern Classic” and “Future Heirloom”. The visual approach is clean, minimal and elevated, keeping the hero product in the spotlight with engaging dynamic movement that draws the viewers eye paired with strong visual contrast between the photo-realistic textures.

We saw such success with the the first set of animations that we decided to take the create one step further and created all new spots for TV. We leveraged the framework and styling of the originals and brought in a voiceover artist to embed another valuable layer of storytelling to the creative for this new platform.

Additional versions available upon request.

CLIENT