Thuma celebrates their innate connection to nature. The brand keeps the natural world at the forefront of their identity by developing products that combine innovative sustainability practices, organic design, and mindful materials. As with their design process, their products’ textures and colors are also informed by the world around us.

To celebrate the debut of Thuma’s new Grey “Bedroom Suite” collection inspired by natural rock and stone formations, we developed a brand-awareness focused animation that emphasizes the connection between the two. 

Utilizing Unreal Engine 5 to create almost photo-real models and textures, we developed an immersive fictional world with dynamic camera movement paired with an bespoke track that takes the viewer on a journey through the environment inspired by the collection's latest colorway.

The “Found In Nature” spot was released in 30, 15, and 10 second durations and optimized for each of Thuma’s organic and paid channels. Additional versions available upon request.